And not just any old content — good content. I?ve lost count of the number of times I?ve clicked on a good-looking link on Google only to find a page full of keywords and ads. You can bet I didn?t click the ads to get out of there.
The other side to building trust though is to make sure that the links on the page are good too. Users who come to the site should feel that when you offer a link, it?s going to take them somewhere interesting. A user who clicks a link on your page and regrets it is going to think twice before he does it again — and that includes clicking the links in the ads.
It?s one thing to blend ads into the page but if that page doesn?t have good content and reliable links then what are you blending them into?
Joel Comm is The Internet Revenue Expert.
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