Augme Technologies Collaborates With Inmar to Launch Innovative Mobile Promotions for New Cross-Retail Consumer-Brand Marketing Opportunities

Market Wire, July, 2010

Augme Technologies, Inc. (OTCBB: AUGT), a leading developer and provider of patented interactive mobile marketing technologies, today announced that it has entered into a relationship with Inmar, the nation’s leading provider of digital coupon clearing and other promotional transaction settlement services, to create and execute interactive digital promotions that enable new cross-retail opportunities for consumer brands, while building customer traffic for retailers.

Augme, whose AD LIFE mobile marketing platform is used by some of the nation’s largest brands and consumer packaged goods (CPG) companies, and Inmar, the nation’s largest clearinghouse for digital couponing and retail incentive programs, have joined forces to develop a brand-oriented end-to-end solution that delivers purchase-incentive programs and drives multiple purchases by consumers, in a wide variety of retail locations. The collaboration will produce the first “live” offer to run on Inmar’s ONiX digital incentive network.

“The solutions we deliver to marketers through channels like Inmar give brands unparalleled flexibility and control when executing mobile purchase-incentive strategies,” said Paul Arena, chief executive officer of Augme Technologies, Inc. “Our strong partnership with Inmar has resulted in a solution that allows national brands to implement nationwide coupon campaigns through a mobile-driven experience of customized content, consumer interaction, consumer loyalty and highly targeted behavioral marketing.”

The initial campaign builds product loyalty by combining the convenience of mobile phones with the flexibility of Inmar’s broad retail network. Augme will deliver an offering that enables brands to create purchase incentive campaigns, including mobile couponing, that can be delivered directly to shopper rewards cards. Campaigns can require multiple purchases or provide purchase incentives that can be made over time and at multiple retailers.

“Our longstanding relationship with Augme has produced great results for our mutual clients — from innovative mobile rebates to exciting mobile sweepstakes programs,” said Bob Carter, president of Inmar’s Promotion Services division. “With the added power of the ONiX digital network, we can enable new, cross-retail opportunities for brands and increase customer traffic at retail stores.”

For CPG marketers, the end-to-end offering from Augme and Inmar creates new and unique opportunities for incentive programs that can drive purchases of brand-name products.

“Our partnership with Inmar allows Augme to expand the delivery of national rewards and coupon campaigns to its CPG client base,” said Anthony Iacovone, chief innovation officer at Augme. “Inmar’s ONiX network of retailers gives Augme a significant ramp up in its national electronic redemption footprint.”

The Augme AD LIFE platform is the only complete, end-to-end mobile marketing solution available today. It solicits consumer interaction through 1D UPC/2D bar code scanning, audio recognition, text messaging and logo recognition, with content that is instantly formatted for consumers’ specific mobile devices. Brands and marketers can track all media, analyze consumer behavior and response rates and customize demographic campaigns with access to a centralized database of more than 120 million consumer data records.

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme’s intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE mobile marketing platform with complementary services such as video content delivery (AD BOOM) and ad network provisioning (AD SERVE), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City
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